Layer App

Built for the architecture and engineering industry, the Layer App's success in scaling to meet the needs of numerous other user types meant their brand needed to grow as well. A total brand assessment was performed and a new direction was crafted, one that allowed the company to fully step into its role as a disruptor. The much-needed refresh introduced an updated logo accompanied by an all-new color palette, a fully stocked (and growing) library of illustrations and animations, and a self-aware tone of voice that allows the brand to speak directly to the users. Lastly, a completely redesigned website pulled everything together, creating a more cohesive web-to-app experience. The Layer brand, in voice, visuals, and tangible collateral, became a true extension of the function of the app, to simply make life better by making work better.