BVH Architecture Brand Identity

As BVH Architects approached its 50-year mark, they sought to refine and redefine what it means to practice architecture. The firm launched a comprehensive identity exploration that resulted in a fresh new brand and a subtle yet meaningful name change. The new brand, built on a modular typographic mark, provided a minimal yet flexible system to express the firm's values of responsive, honest, and design-oriented architecture. This simple approach allows the logo and overall brand to perform as a much more complex system, while being mature in its design, minimal in its footprint, scalable to future growth, and ultimately easy to use. The brand continues to adapt and improve, including a website re-design and collateral template system.